To create an event click on 'Add event'.
Then complete the details for your event.
Give it a title and description and location. If you want to automatically pull in tweets about the event add in a hashtag. This will display any tweets that contain this hashtag on the event hub.
Set the local timezone for the event. If the event takes place during Daylight Saving Time then set the option to Yes.
Finally, add the address of the official event website.
To add the event click the Next button and proceed to step 2 to add routes/races to the event.